Forward-thinking marketing leaders are taking a step back and focusing on what is needed for omnichannel and one-to-one engagement. By combining the best of marketing technology (martech) and advertising technology (adtech), marketers can drive the connected experiences that customers expect. Brands are accelerating both ROI and speed to market by building on the common core of customer data and a consolidated ecosystem of automated decisioning and orchestration tools.

With my madtech solution, I need to: